This portfolio showcases a curated selection of projects developed across research, strategy, and creative production. My work spans data analysis, copywriting and collaborative storytelling by working with clients and community partners to create impactful broadcast and digital media content.
Client Decks
UW-Madison ILS Fundraising Campaign
UW-Madison Digital Media Strategy | Client Campaign
Associate Field Production | What’s Brewing Wisconsin (TMJ4)
Scope of Work | Regional Broadcast Program (Top 3 Market Station)
Over the course of six months, I contributed to more than 1,000 individual web copy entries for daily broadcast segments, translating live broadcast content into concise, audience-facing digital content. Working in a fast-paced environment, I consistently produced high-volume, deadline-driven copy while maintaining accuracy, tone and brand alignment. You can find samples of my web copies covering a variety of content below. Confidential – Not for Redistribution or Publishing.
Curated Web Copy Samples
Author Spotlight: A Voice for Second Chances
Category: Human Interest
Headline: A Warden Turned Author Becomes a Voice for Second Chances
Author (Guest/Client) joins us on the “Regional Broadcast Program” to discuss his latest book, (Book Title), and share his experiences that have made him a national voice for second chances.
For decades, (Author) oversaw prisons built on the “tough on crime” philosophy. But what he witnessed led him to a dramatic transformation. He began to challenge the system from within, advocating for smarter, more humane policies that reduce recidivism, support rehabilitation, and prepare people for reentry. Along the way, he helped pioneer second-chance hiring programs and co-founded a foundation that continues to impact lives today. It’s a rare glimpse into the heart of a man who broke ranks with tradition to stand up for redemption over retribution.
He is the Founder and President of (Foundation), which provides scholarships and financial aid to children of incarcerated individuals and supports parolees in vocational training. Over decades in corrections, he oversaw facilities built on “tough on crime,” then championed programs grounded in education, skills, and real reentry outcomes.
You can find (Book Title) on its (website linked) or through online retailers.
Representative sample. Names and dates adjusted for clarity. Do Not Copy, Distribute, or Publish this Material.
Community Highlight: Local Festival Breaks Records
Category: Community / Human Interest
Headline: The World’s Tallest Glass Tree Festival Returns with Some New “Firsts”
(Guest/Client) joins us on the “Regional Broadcast Program” to discuss to discuss the (largest world event of its kind), which is right here in Wisconsin.
The festival is hosted at the Yerkes Observatory, where visitors can help create a 36-foot glass tree that will glow a bright red against the winter sky. The Observatory grounds are transformed into a holiday village filled with live music, firelight, art, and family activities. Tens of thousands of visitors from Wisconsin, Illinois, and beyond are expected to take part in the live creation of the world’s tallest glass sculpture, built from molten, recycled glass. This year is the first time the tree will be lit red, and the tickets give access to the Yerkes interior, where you’ll be beneath the largest refracting telescope.
For more information and tickets, visit (Festival Website Link)
(Festival Name)Details: Dates Times Festival’s Main Event Date & Time LocationRepresentative sample. Names and dates adjusted for clarity. Do Not Copy, Distribute, or Publish this Material.
Fashion/Lifestyle Spotlight: Fall Footwear Fashion
Category: Lifestyle
Headline: Transition into Fall Fashion with Hand-Crafted Footwear
(Guest/Client) and (Guest/Client) joins us on the “Regional Broadcast Program” to discuss these shoes that are perfect for any fall occasion.
(Client Partner Organization) began 41 years ago, 30 years in the US, and is celebrating 18 years with (Client). This fall collection includes boots and shoes for any occasion. From casual year-round sneakers to transitional shoes and seasonal boots, (Client) carries a variety for all ages. (Client Partner’s) shoes are engineered in Spain and made from beautiful leather. These shoes will allow you to enjoy the journey while getting you to your destination. (Client Partner Event) starts today, (Dates Provided), with additional stock in extra styles and colors just for the event this week. The show starts in Greenfield today, Glendale on Wednesday and Thursday, and Brookfield from Friday to Saturday.
Fall into Savings Event:
Save $5 off your $75 regular price for shoe or boot purchase
$10 off up to $150
$20 off $150 or more.
You can shop (Client Partner) in-store or online at (Client Website Link)
Representative sample. Names and dates adjusted for clarity. Do Not Copy, Distribute, or Publish this Material.
Exclusive Interview: Member of Team USA
Category: One-on-One Interview / Human Interest
Headline: Team USA’s Conor McDermott-Mostowy Is Headed to Milwaukee for Olympic Trials
(Guest/Client) joins us on the “Regional Broadcast Program” to share his experience and what he’s looking forward to before competing for Team USA.
The Pettit National Ice Center is hosting its third consecutive long-track Olympic trials in 2026. Many of the top skaters in the U.S. come from the area or pass through on their Olympic journey, including (Guest). He recently earned silver at the World Cup with the U.S. team in Heerenveen, Netherlands. Watch the video to see details, including his start in speedskating, how he handles the pressure of competing, and what you can expect when you attend! U.S. Olympic Team Trials: Dates Pettit National Ice Center, 500 S 84th St, Milwaukee, WI Visit (Website Link) for tickets and more information.Representative sample. Names and dates adjusted for clarity. Do Not Copy, Distribute, or Publish this Material.
Matthew Gifford 